Blue Coral is committed to the health, preservation and sustainable utilization of the world's oceans. The world’s oceans are one of, if not the, most important elements that maintain the earth as a habitat able to support life. Yet increasingly, the importance of the oceans is overlooked or ignored and it often taken for granted. The signs of stress from mass killing of marine life for food and the impact that pollution and accidents are evident in the death of coral reefs, the reduction and poor health of marine life.

Blue Coral operates Blue Coral Charters, promotes awareness about the world’s oceans and supports research and development into renewable energy technologies that reduce human impact on our oceans. Blue Coral believes that the creation and promotion of renewable energy technologies will foster an environmentally conscious economy that respects a healthy ecosystem. Enacting this commitment means seeking out innovative and creative alternatives to unsustainable practices that promote the health and welfare of all living creatures.

The Blue Coral Group also includes Blue Coral Marine, which seeks creative ways to select and market renewable energy technologies with a particular focus on BC produced technologies, and Blue Coral Projects which works to raise awareness about marine ecosystems through education and discovery.

Blue Coral is based in Vancouver, Canada.